Gmail is a wonderful product. No argument there. Excellent interface, fun to use, amazing efficiency, and almost all of the benefits of outlook without the hassles.
But I will never use Gmail.
There were many privacy discussions related to Gmail when it was announced. California protested it for its potential privacy invasion. Anti-commercialists spoke of how Gmail would result in the exploitation of any covert preferences we might have, as revealed by meta-analysis of all of our communications.
I will never use Gmail for the same reason I will never really use a social network like Orkutz, Friendster, or LinkedIn. And for the same reason I won't submit to personality testing, or other forms of psychological evaluation to satisfy the curiosities of a prospective employer or the government. Because the information will most likely be mis-used, and is easily abused.
Let's imagine that I meet "Bob" at a party. Now Bob is there because he knows Jim, and I am there because I know Jack, and it turns out that Jack knows Jim. hence, according to the social networks, Bob and I are "related".
Now I met Bob and we exchanged emails, because we both have MyFi radios from XM and are both experiencing antenna issues. We're gonna commiserate.
Imagine also that we both have Gmail. Now behind the scenes, unknown to me, Google knows that Bob is a big time adult webmaster in San Diego. They know that for many reasons - he regularly sends and receives email from adult domains, from Internext organizing committee, and he subscribes to many wonderfully explicit adult websites. He receives email forwarded to him, originally addressed to "webmaster" at various adult domains.
That's not all Google knows. Bob is a webmaster, so he plays Google Adwords to get customers, and he buys placements on a whole slew of adult-ish keywords on the Google AdSense system. Google knows him well because Bob walks a fine line of 'adult content" that Google watches carefully.
I know none of this about Bob. To me, he's just a guy I met at Tom's party, who has a MyFi and with whom I have vollied a few emails.
But Google knows still far more about Bob. Bob browses the web with Microsoft's Internet Exploder, and has the Google Toolbar installed. Google keeps track of every website Bob visits, via the toolbar.Google knows how long he has stayed, what pages he clicked thru, the anchor text that successfully attracted him to click, and the frequency at which Bob's clicks have converted to a sale.
Google also keeps track of every "sponsored listing" and every "Ad by Goooogle" that Bob has ever clicked. In fact, because Bob is CEO of his small but voluminous adult media company, and uses his credit card for just about every company purchase on the Internet, Google sees the activities of every one of Bob's staff (all 8 of them) as "Bob". Every time a business associate visits Bob in San Diego, Bob sends him off to a local massage parlor for a VIP session -- on Bob's credit card,of course.
Yes, Google knows quite a bit about "Bob". Certainly more than I do.
And now I am emailing with Bob, and because we use Gmail Google gets to see every word, every email, the time it was sent, the time it as read, how long before a reply was generated, whether it was forwarded, to whom it was forwarded....phew this is getting tiresome.
The sheer magnitude of information available to Google, but not to me or Bob, but purportedly "about" both me and Bob *and* "me and Bob" is overwhelming. And misleading.
So you say nobody would ever use that. Really? Then why is it saved?
So you think it would be too hard to figure out all those connections? Really? How did Axciom get to be such a big company so fast? (it figured out how to make such connections, and BINGO. Massive revenue enables just about anything you can imagine).
Do I have something to hide? I didn't think so, but I didn't know myself as well as Google did. Did anyone else see "Code 46"? Kinda of a silly movie, but the Sphinx did know better than the people. It's was all in the data.
Gmail, and Google in general, are all about eliminating the individual consumer's ability to obfuscate his character, whether it is overt or covert character, true or false. I believe I should be able to defend my character if it is questioned. I don't believe that anyone should be able to quietly infer my associations behind my back, without a social structure in place to discount such nonsense (like those who gossip, or prejudge, or slander). These systems not only make character assumptions for you, but prevent you from knowing what has been assumed.
There is nothing god to come to me from using Gmail, and plenty of bad.
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